About

Rubicon

Rubicon was founded to transform how organizations manage their technology assets. Our senior leadership team, with over a century of combined experience supporting global enterprises, consistently saw IT lifecycle management create headaches and drive up expenses.

Data was scattered across systems and riddled with gaps, leading clients to overspend on hardware, software and support while facing endless paperwork and drains on their time.  It was clear the industry was overdue for a revolution in automation — and with advances in artificial intelligence, the time had come to solve this problem once and for all.

spot opportunities

Clear view of the client's technology portfolio

Our Advisor platform consolidates and validates asset and contract information from any source, presenting clients with a single, clear view of their entire technology portfolio. This empowers them to optimize spending, spot opportunities to cut waste, and avoid unpleasant surprises down the road.

AI-driven service

Comprehensive understanding of each client and their needs

But providing a tool alone would not fulfill our mission of a modern client experience. To get there, we needed to transform data into action. So we designed Advisor as
an AI-driven service. Our experts leverage the platform to gain a comprehensive understanding of each client and their unique needs. Then they deliver ongoing, personalized recommendations to streamline operations and reduce Total Cost of Ownership.

new standard of service

Maximize the value of digital investments

Today we continue advancing Advisor to get closer to our vision of reinventing technology management and reimagining what clients can achieve. Our goal remains consistent — to deliver a revolutionary new standard of service that helps every organization maximize the value of their most important digital investments.