About Rubicon
Welcome to Rubicon
“Crossing the Rubicon” is a metaphor for going from the old to the new. Rubicon is transforming the way companies manage enterprise tech — giving them new levels of clarity, control, and impact.
- $375M+
- Annual client savings recovered
- 4–5×
- First-year ROI
- 15%
- 3-year capex savings
- 100%
- Cost visibility, one view
How we work
Better Data. Better Decisions. Better Work Life.
The Advisor platform delivers 360° tech visibility. Rubicon delivers 360° benefits — for the enterprise, your team, and you.
Better Data
Integrated, updated, complete data is today’s competitive currency. We deliver as a service so you get maximum value.
Better Decisions
Data clarity means decisions are based on facts, not estimates. You don’t just get information — you’re empowered to make an impact.
Better Work Life
Say good-bye to the fire drills, frustrations, and late nights that come from bad data. Our solutions enhance work life at the personal level.
“We’ve been in our clients’ shoes. We know all the pain points — and all the opportunities. We founded Rubicon to deliver the solutions we wish we’d had, and build a platform that turns those untapped opportunities into real results for our clients.”
Craig Reardon and Steve Rohan, Rubicon Co-Founders
Leadership
Rubicon Co-Founders
Craig Reardon
Co-Founder and Managing Partner
Craig Reardon is a founding member of Rubicon and leads its business development and sales practice. He shapes the company’s strategic vision and fuels its rapid growth trajectory.
Craig’s roots in the technology sector run deep. He started from the ground up building white-box servers and implementing NetWare Lite, before earning his Novell CNE certification. Over a 30+ year career, he evolved alongside the industry – building wide-area networks with Motorola using native Banyan VINES, IPX, and IP networking, and successfully transitioning into presales engineering, direct sales, and executive sales leadership. Known as a dynamic and visionary leader, Craig brings decades of hands-on technical acumen and executive horsepower to Rubicon. Outside of work, Craig stays busy fishing, traveling, and spending time with his family.
Steve Rohan
Co-Founder and Managing Partner
Steve Rohan is a founding member of Rubicon and leads its product development strategy. He and his team develop and engineer the power behind Rubicon’s tech solutions. He is a veteran in more ways than one: as a former U.S. Air Force Captain, and as an industry veteran with 25+ years’ experience in Fortune 500 tech and IT roles, including leadership positions at Cisco and Presidio.
With two engineering degrees (a BS in electrical engineering and an MS in computer engineering), an MBA, and military experience, he has a deep understanding of process and adds vital structure to Rubicon’s rapid expansion. Outside of work, you’ll find him skiing and spending time with his family and their dog, Moose.